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Jamie Crosbie

Chairwoman of the Board

Jamie Crosbie  founder of ProActivate, is a distinguished author and speaker, celebrated for her insightful books including “The Power of 2, Exponential Sales Leadership,” “How to Source, Qualify and Hire Elite Sales Talent,” and “Journey To The Top: How to Reach Your Peak Performance Life.” With a career spanning over 25 years, Jamie’s expertise in sales leadership and personal development is unparalleled. She founded ProActivate in 2005, leveraging her vast experience to transform the sales landscape. Jamie’s tenure as Vice President of Sales and Training & Development at CareerBuilder showcased her ability to drive growth and foster innovation.

Beyond her professional achievements, Jamie is passionate about inspiring individuals to achieve peak performance. She believes in the synergy of a positive mindset and authentic leadership, guiding people to exceed their potential and live more fulfilling lives. Her work focuses on empowering others to increase sales, enhance employee satisfaction, and embrace a balanced, intentional lifestyle. Learn more about Jamie and the importance of mindset.

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Colleen Carroll

President

Throughout her time with ProActivate, Colleen has consistently demonstrated a passion for taking ProActivate’s business to the next level. She started working at ProActivate in 2011 as a consultant and then transitioned as a Talent Manager, where she facilitated the growth of one of ProActivate’s largest clients.

Her dedication to understanding what each client needs to help them achieve both their short- and long-term goals was evident as she progressed from Talent Manager to Director of Marketing, then Director of Sales and Marketing. In 2021, Colleen became ProActivate’s Chief Revenue Officer (CRO). In 2024, she was promoted to President. Under her leadership, ProActivate has grown significantly, expanding its reach and impact in the talent acquisition space. Colleen’s vision and strategic approach have positioned ProActivate as a trusted partner for organizations seeking to enhance their workforce with exceptional talent.

colleen caroll
Colleen resides in the Dallas-Fort Worth area. She attended college at Letourneau University in Longview, Texas. She is married to her best friend and is a devoted mom to her children. Colleen is actively involved in her community, church and bible studies. She loves watching and attending sporting events, especially when her kids are playing. She also enjoys traveling, being outdoors and hosting parties for her family and friends.
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Rachel True

Chief Operating Officer

Rachel’s deep passion for helping companies fill revenue-impacting positions has consistently shone through her work at ProActivate. She joined the company in 2007, starting her tenured career as Business Manager supporting sales, operations, and HR. Instrumental in leading others to successful outcomes, she pivoted to Operations Leadership in 2009. With a heart for operational excellence and team development, she served as Vice President of Operations, where she also addressed client experience and satisfaction. She successfully led the talent management team in both year-over-year team growth and revenue growth.
As COO, Rachel ensures the smooth operation of the daily and weekly talent deliverables, client experience, and company culture. Her leadership style emphasizes mindset awareness and she seeks to facilitate a strong, unified company culture among a geographically dispersed talent management team.

Rachel lives in the Kansas City area with her husband. She graduated from The University of Kansas with a double major in Psychology as well as Human Development and Family Life. Outside of work, Rachel enjoys spending time in the mountains. An active and competitive person, Rachel plays volleyball every week and occasionally runs 5k and 10K races.

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