Jamie Crosbie
Chairwoman of the Board
Jamie Crosbie founder of ProActivate, is a distinguished author and speaker, celebrated for her insightful books including “The Power of 2, Exponential Sales Leadership,” “How to Source, Qualify and Hire Elite Sales Talent,” and “Journey To The Top: How to Reach Your Peak Performance Life.” With a career spanning over 25 years, Jamie’s expertise in sales leadership and personal development is unparalleled. She founded ProActivate in 2005, leveraging her vast experience to transform the sales landscape. Jamie’s tenure as Vice President of Sales and Training & Development at CareerBuilder showcased her ability to drive growth and foster innovation.
Beyond her professional achievements, Jamie is passionate about inspiring individuals to achieve peak performance. She believes in the synergy of a positive mindset and authentic leadership, guiding people to exceed their potential and live more fulfilling lives. Her work focuses on empowering others to increase sales, enhance employee satisfaction, and embrace a balanced, intentional lifestyle. Learn more about Jamie and the importance of mindset.
Colleen Carroll
CEO
Throughout her time with ProActivate, Colleen has consistently demonstrated a passion for taking ProActivate’s business to the next level. She started working at ProActivate in 2011 as a consultant and then joined the team as a talent manager who facilitated the growth of one of ProActivate’s largest clients.
Her dedication to understanding what each client needs to help them achieve both the short- and long-term goals for their organization was evident as she progressed from talent manager to Director of Marketing, then Director of Sales and Marketing. In 2021, Colleen became ProActivate’s Chief Revenue Officer (CRO). As CRO, Colleen partnered with prospects and clients to understand how ProActivate can impact their organization by increasing revenue and productivity within their teams.
In 2024, Colleen was promoted to CEO. Colleen has been instrumental in driving the company’s mission to connect top talent with premier sales and marketing roles. Under her leadership, ProActivate has grown significantly, expanding its reach and impact in the talent acquisition space. Colleen’s vision and strategic approach have positioned ProActivate as a trusted partner for organizations seeking to enhance their workforce with exceptional talent. With a background in business development and a passion for helping companies achieve their goals, Colleen continues to lead ProActivate towards new heights, ensuring that clients receive unparalleled service and support in their talent acquisition efforts.
Colleen resides in the Dallas-Fort Worth area. She attended college at Letourneau University in Longview, Texas. She is married to her best friend and is a devoted mom to her children. Colleen is actively involved in her community, church and bible studies. She loves watching and attending sporting events, especially when her kids are playing. She also enjoys traveling, being outdoors and hosting parties for her family and friends.
Rachel True
President
While COO, Rachel ensured the smooth operation of the daily and weekly talent deliverables, client experience and company culture. Her leadership style emphasized mindset awareness and she sought to facilitate a strong, unified company culture among a geographically dispersed talent management team.
As a natural problem solver who enjoys collaborating with her colleagues, Rachel seamlessly transitioned to President in 2024. The promotion presents her with the opportunity to strategically scale growth that includes bringing along future leaders and continuing to elevate ProActivate’s differentiators in the sales and marketing arena.
Rachel lives in the Kansas City area with her husband. She graduated from The University of Kansas with a double major in Psychology as well as Human Development and Family Life. Outside of work, Rachel enjoys spending time in the mountains. An active and competitive person, Rachel plays volleyball every week and occasionally runs 5k and 10K races.
Brittany Schaefer
Director of Client Relations
Brittany brings over 15 years of experience in Recruiting and Public Relations/Community Outreach to her role at ProActivate. She has worked with a diverse range of clients and recruiting disciplines, demonstrating her ability to effectively communicate with upper management and executives. Brittany has a proven track record of partnering with both clients and community leaders and is dedicated to serving their needs. She is passionate about building and nurturing loyal relationships through communication and collaboration. Brittany excels throughout the client implementation process as she sets expectations, uncovers client needs and sets our customized recruitment strategy into motion.
Brittany graduated cum laude with a Bachelor’s degree in Communications from Texas State University – San Marcos.
In her free time, Brittany enjoys outdoor activities, exercising, and spending quality time with her family and friends. She resides in Katy, Texas, with her husband and two children.
